Softens without relaxing the curl. Keeps permed hair looking better longer. Perma Soft Moisturizing Shampoo is specially formulated to keep permed hair noticeably soft and manageable. As it gently cleans, this protein rich formula restores essential nutrients, leaving dry or damaged hair looking and feeling healthy. Perma Soft Moisturizing shampoo not only cleans and conditions, its natural moisturizers and texturizers soften permed hair without relaxing the curl. For added manageability and shine, use Perma Soft Moisturizing Conditioner after shampooing. Perma Soft products are also safe for color treated hair.