Tide HE Original Ultra Concentrated Detergent. 30 loads*. Cotton. A clean you can trust. For more information www.tide.com. Concentrated vs. previous non-concentrated formula. The makers of Tide do not manufacture any private label detergents. *This package contains 30 loads (as measured to line 1 on scoop). The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment. 2011 P&G. For high efficiency machines. The seal of Cotton is a registered service mark/trademark of Cotton Incorporated. Read and follow care label instructions, then sort. Always test inside seam for colorfastness. Measure with scoop. For: - Fill to: Large loads - line 2. Medium loads - line 1. For heavily soiled loads, fill to line 3. Contains 30 loads as measured to line 1 on scoop. Add clothes, add detergent, then start washer. Paperboard made from 100% recycled paper (minimum 35% post-consumer). Safe for septic tanks. Contains no phosphate. Questions 1-800-879-8433. Visit us at www.tide.com.