Cheer® Stay Colorful™ Fresh Clean Scent Laumdry Detergent. 64 loads*. Color, you had us at hello. Measure with cap. Line 2 large loads. Line 1 medium loads. *Contains 64 loads as measured to line 1 on cap. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions 1-800-63-CHEER (24337). www.cheer.com/www.cheer.ca. ©2011 P&G.