Ultra concentrated. Dishwashing liquid (12.6 fl oz); Air freshener (0.5 oz). Simple Pleasures combines the grease fighting power of Dawn with a separate air freshener compartment. The waterproof freshness beads continually release a soft fresh scent into your kitchen that lasts for weeks. For maximum freshening, remove both front and back air freshener labels. Concentrated product - use 1/3 less than with non-ultra products. Contains no phosphate. Made in USA.