Holds for up to 24 hours. Perfected by experts. For more than 50 years, Vidal Sassoon's passion and professional expertise have been defining fashion in hundreds of salons worldwide. The Vidal Sassoon brand has developed this expert range of care, styling, and color products so you can get the look you want. All you have to do is log on to vldalsassoon.com to watch step-by-step tutorials from our stylists - so you know exactly how to achieve your fashionable salon transformation at home. The VS Mega Firm Hold Gel provides hold for up to 24 hours. Get the fashionable control you want! This maximum hold formula holds to help: Lock out frizz; Smooth hair for perfect control; Keep your style all day. Questions? 1-877-286-7163 www.vidalsassoon.com. Made in USA of US and/or imported ingredients.