Powerful whitening. Whitening protection. With Regular Brushing: Fights cavities; Fights tartar; Removes plaque; Freshens breath; Whitens teeth; Keep teeth whiter. Powerful whitening- Enamel safe formula polishes away stains to whiten teeth + Whitening protection - Creates a long lasting barrier that protects against new stains to keep teeth whiter. For healthy teeth, brush twice a day, floss daily and visit your dentist regularly.