Serious Care for Healthy Teeth and Gums: Deep cleaning; Fights cavities and tartar; Whiter teeth; Intense breath freshening. Dentist Recommended Ingredients: Baking soda & Fluoride. Cleaner: Deep cleans between teeth and at the gumline. Whiter: Gently removes dull stains and unsightly plaque. Fresher: Intense breath freshening! Absorbs and eliminates odors for fresher breath. All in one toothpaste!