Contains balsam and protein. Fortifies, nourishes, protects. Body building. Thicker, shinier, healthier looking hair! That's what you get every time you shampoo with body building, triple action Flex. Fortifies with Pro-Vitamin B5 to thicken hair from the inside out. Nourishes with a unique, smoothing protein complex as it provides super shine and extra body. Protects with moisture-binders to help safeguard against heat styling and the drying effects of the sun. The result: even fine hair comes out luxuriously full-sparkling clean, healthy-looking, beautiful manageable, full of body and bounce, with the great balsam-fresh scent.