Arm & Hammer - The Standard of purity. Up to 3x more plaque removal (In hard-to-reach areas compared to a leading toothpaste). Improves gum health while gently removing plaque & surface stains. At Arm & Hammer, we like to be different. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3X more plaque in hard-to-reach places (In hard-to-reach areas compared to a leading toothpaste). Best of all, we do this gently, and are less abrasive than other toothpastes (Data on file). Strengthens enamel/neutralizes acids/freshens breath/cavity protection. Improves gum health. Gently whitens. Clean, minty taste. Targets plaque, tartar & set-in stains. Deep cleans teeth & gums. Our Commitment: Green-e: Certified Renewable Energy. Proud supporter of Arbor Day Foundation.